Frank’s Red Hot
CW / Cam Christman
AD / Terence Ward
Too many Americans don't have enough to eat come turkey time with 1 in 4 Americans not being able to afford a Thanksgiving dinner. Which leads us to a proposition for all of the Frank’s Red Hot loving Samaritans:
“What if there was nothing to put that S#!T on this Thanksgiving?”
“What if there was nothing to put that S#!T on this Thanksgiving?”
To foster engagement, posters featuring redeemable coupons will be plastered across major cities.
By scanning the coupon, the pantry finder will locate the closest retail location for redemption.
The pantry map will toggle between participating retail and charitable locations.
In the days leading up to the holiday, Frank’s will take over a variety of spaces.
For every Franksgiving turkey that is purchased, one will be donated under the chosen name of the buyer.
Then on Thanksgiving-eve, pop-up trucks will descend on the parks so everyone will have a chance to participate.
