Extra Gum
CW / Cam Christman
AD / May Ruzicka
Remember being a teenager? It’s hard enough as is, but it’s exponentially harder for neurodiverse teens with sensory differences.
Extra Soothing Gum is a discreet, science backed sensory tool designed to help neurodiverse teens manage anxiety, improve focus, and self-regulate through the act of chewing.
Extra Soothing Gum is a discreet, science backed sensory tool designed to help neurodiverse teens manage anxiety, improve focus, and self-regulate through the act of chewing.
EXPO
CW / Cam Christman
AD / May Ruzicka
For decades, Expo has fueled creativity in classrooms. Now, as education evolves, Expo is evolving too.
Expo Parallel Learning, powered by Parallel Reality technology, is the first whiteboard that simultaneously adapts to every student’s needs in real time.
Expo Parallel Learning, powered by Parallel Reality technology, is the first whiteboard that simultaneously adapts to every student’s needs in real time.
Speed Stick
CW / Cam Christman
AD / Cara LaSala
Atlanta Falcons tight end Kyle Pitts is one of the brightest young talents in the NFL. However, fans are frustrated with his usage and with the rumor mill constantly churning out speculations of a possible trade request, we will capitalize on this tension.
︎ Radio Mercury Awards Finalist︎
︎ Radio Mercury Awards Finalist︎
I wrote and voiced this spot as a part of the “Speed Stick for MVP” campaign and it was named a finalist at the 2023 Mercury Radio Awards.
Cryptic athlete tweets always drive speculation, so it’s time for a press conference to clear the air.
Instead of requesting a trade, trademarks will be filed for his MVP campaign & a signature dance.
To take “The Pitts” from the gridiron to homes across the nation we will include redeemable in-game content cards upon the release of the exclusive scent.
After securing the scent and giving the dance to the home team, fans will have the opportunity to secure NFL tickets as a member of the Pitt Crew.
With a pit-less jersey in hand, the only thing left to do is enjoy the game.
New York Life
CW / Cam Christman
AD / Cara LaSala
Buying life insurance feels scary when it should feel reassuring. Many people even put off thinking about buying insurance until they actually need it. So what if New York Life reframed buying life insurance as the most responsible way to live dangerously?
Frank’s Red Hot
CW / Cam Christman
AD / Terence Ward
Too many Americans don't have enough to eat come turkey time with 1 in 4 Americans not being able to afford a Thanksgiving dinner. Which leads us to a proposition for all of the Frank’s Red Hot loving Samaritans:
“What if there was nothing to put that S#!T on this Thanksgiving?”
“What if there was nothing to put that S#!T on this Thanksgiving?”
To foster engagement, posters featuring redeemable coupons will be plastered across major cities.
By scanning the coupon, the pantry finder will locate the closest retail location for redemption.
The pantry map will toggle between participating retail and charitable locations.
In the days leading up to the holiday, Frank’s will take over a variety of spaces.
For every Franksgiving turkey that is purchased, one will be donated under the chosen name of the buyer.
Then on Thanksgiving-eve, pop-up trucks will descend on the parks so everyone will have a chance to participate.
